Privacy Policy
This Privacy Policy explains how alpswire.pro processes personal data for accounts, subscriptions, newsletters, analytics, cookies, location-based features, payments, and marketing in Switzerland.
1. Controller and contact
Controller: alpswire.pro, Alpenquai 18, 6005 Lucerne, Switzerland. Email: [email protected]. Phone: +41 279 892 7356. Company registration number: CHE-384.761.529. VAT number: CHE-384.761.529 MWST. Legal representative: Elena Garcia, Managing Director.
2. Data we may process
We may process account and identity data, contact details, subscription and billing records, payment-related information, correspondence, newsletter preferences, device and browser data, usage analytics, cookie identifiers, approximate location data used for weather or regional content features, and records needed for security and fraud prevention.
3. Purposes and legal transparency
We use data to create and manage accounts, provide paid subscriptions, process orders, send order confirmations, deliver newsletters, maintain site security, improve performance and content, operate analytics, provide location-based features when enabled, communicate with users, comply with legal obligations, and handle complaints. Processing is carried out in line with the transparency and processing principles of the Federal Act on Data Protection (FADP; SR 235.1), Data Protection Ordinance (DPO; SR 235.11).
4. Cookies and similar technologies
We may use essential cookies for login, security, checkout, and preferences, and non-essential tools for analytics or marketing. Swiss users are informed about storage or access on their device, the purpose of such tools, and how to object or adjust settings. Where use is unexpected, high-risk, or linked to sensitive data or personalised advertising practices, stronger consent measures may be used. See Telecommunications Act (TCA; SR 784.10), Art. 45c TCA, Federal Act on Data Protection (FADP; SR 235.1).
5. Payments and subscriptions
When you subscribe, we process data needed to complete the contract, prevent abuse, keep accounting records, and send electronic confirmation of your order. Contract-flow information and correction options before submission are provided under Federal Act of 19 December 1986 on Unfair Competition (Unfair Competition Act, UCA; SR 241), Art. 3 para. 1 let. s UCA.
6. Sharing and processors
We may share data with hosting, payment, email, analytics, customer-support, and security service providers that process data on our behalf, as well as with authorities where legally required. Data is limited to what is necessary for the relevant purpose.
7. International transfers
If data is processed outside Switzerland, we use appropriate safeguards and assess the level of protection required under applicable Swiss data-protection rules.
8. Retention
We keep personal data only as long as needed for the stated purposes, contract performance, security, dispute handling, and statutory retention duties.
9. Your rights
You may request information about your personal data, ask for correction, object to certain processing, request deletion where appropriate, and withdraw consent for future processing where consent is used. You may also manage cookie preferences through available settings.
10. Updates
We may update this Privacy Policy to reflect legal, technical, or business changes. The latest version will be posted on this page.